Vanilla Ice: Then & Now - What's Robert Van Winkle Up To?
What happens when a one-hit wonder attempts a comeback, not just in music, but in life itself? Robert Matthew Van Winkle, better known to the world as Vanilla Ice, didn't just fade away; he has reinvented himself multiple times, demonstrating a surprising adaptability that has kept him relevant for decades.
From the sun-soaked streets of South Florida to the charts that once celebrated his meteoric rise, Vanilla Ices journey is an ongoing saga of reinvention. The name itself evokes the frosted tips and the infectious beat of "Ice Ice Baby," the song that catapulted him to fame in 1990. He was the first solo white rapper to achieve such chart-topping success, a feat that etched his name into music history, albeit briefly. Born in South Dallas, Texas, on October 31, 1967, Van Winkle's life has been anything but predictable. He spent his formative years in Texas and South Florida, experiencing a childhood marked by his parents' separation, and a series of stepfathers. His mother, Camilla Beth Dickerson, provided a consistent presence, while his father's absence perhaps fueled a desire for attention that the music industry would eventually satisfy. The early years were marked by a young Robert's struggle with academics, but his creativity would soon find an outlet.
Category | Details |
---|---|
Real Name | Robert Matthew Van Winkle |
Stage Name | Vanilla Ice |
Date of Birth | October 31, 1967 (Some sources state 1968) |
Birthplace | South Dallas, Texas (Some sources state Miami, Florida) |
Nationality | American |
Occupations | Rapper, Actor, Television Host, Construction Contractor |
Known For | "Ice Ice Baby", The Vanilla Ice Project |
Genres | Hip Hop, Pop |
Notable Works | "Ice Ice Baby" (1990), The Vanilla Ice Project (2009-present) |
Relationship | Married Laura Giaritta (1997-2019) |
Children | Three Daughters |
Website for Reference | IMDB |
His ascent was rapid. The success of "Ice Ice Baby" was undeniable. It topped the charts and earned him a Grammy nomination. Yet, this early triumph proved to be a double-edged sword. The pressure to follow up on such a massive hit was immense, and the subsequent releases didnt achieve the same level of commercial success. He found himself in the glare of the spotlight, a position he perhaps wasn't fully prepared for, navigating the treacherous waters of fame. Beyond the music, the '90s saw Vanilla Ice exploring acting, with appearances in films like "Teenage Mutant Ninja Turtles II: The Secret of the Ooze." He also briefly dated Madonna, further cementing his place in pop culture. But the music landscape was evolving quickly. The rise of grunge and alternative rock pushed Vanilla Ice out of the mainstream spotlight.
So, what does Vanilla Ice do for a living now? The answer, surprisingly, is multifaceted. He has evolved beyond the confines of his early career, demonstrating a keen entrepreneurial spirit. The man who sang about "ice" now deals with brick and mortar, light fixtures, and real estate. A significant chapter of his later career has been dedicated to home renovation and real estate. He's become a construction contractor and television host, most notably on the DIY Networks "The Vanilla Ice Project." This show sees him and his crew renovating and remodeling neglected properties, particularly in the South Florida area. He buys houses, renovates them, and resells them, turning his business acumen into a new form of artistry. He even started buying homes on Rattlesnake Island, just off A1A, further establishing his roots in the Florida community. He has acquired significant experience with home improvement projects, starting around 1998, which led him to the role of home improvement TV personality.
This new career path showcases a different side of Rob Van Winkle. The series offered viewers a glimpse into his personal life, his building expertise and his life, demonstrating the breadth of his interests and abilities. The "Vanilla Ice Project" has become a testament to his ability to adapt, learn new skills, and capitalize on opportunities. This new venture has helped him connect with a wider audience, who appreciated his ability to turn his passion for home improvement into a successful business. His personal interest in the construction business also helped him to connect with his audience through his DIY projects.
The journey has not been without its challenges. Vanilla Ice has been open about his struggles with the trappings of fame. He's openly discussed the impact of instant success and the difficulties of maintaining that momentum. The media has also scrutinized his personal life, including his marriage to Laura Giaritta for nearly 20 years, which ultimately ended in divorce in 2019. He was married to Laura van Winkle for 19 years, and it was during this time that the challenges with the changing dynamics of the music industry occurred. He, however, found solace and stability in his daughters, who live with him in Florida. Vanilla Ice's resilience is evident in his continuous efforts to find new avenues to stay relevant, including dabbling in acting roles and music, from the classic track to new music.
His music career continues, too, albeit in a different form. He's released several albums in various genres. He still performs and embraces the legacy of "Ice Ice Baby", while simultaneously working on new projects. He has seven discographies to his credit, each offering a glimpse into his musical evolution. The song "Ice Ice Baby" remains his most popular track and has earned him a lot of fame and awards. He has reinvented himself while maintaining his music presence and has continued to remain connected with his fans through his music.
Vanilla Ice's story is a reminder that reinvention is possible. He's a man who has faced both the highs and lows of fame, and yet has consistently sought out new challenges and opportunities. He transitioned from the world of music to the construction industry. His ability to pivot, adapt, and learn new skills has not only kept him relevant but also provided him with a sense of purpose and continued success. From South Dallas to the heights of the music charts, from the silver screen to the renovation of homes, Vanilla Ices journey is a testament to the enduring power of reinvention.
It would be an understatement to call him just a rapper, actor, or TV host. Vanilla Ice, Robert Matthew Van Winkle, is an entrepreneur, a construction contractor, and a survivor. His story continues, and it is a lesson in the art of staying relevant.



